The alcohol industry is shifting as Gen-Z consumers drink less and opt for non-alcoholic cocktails, willing to invest in premium options that meet their preferences.
The global non-alcoholic beverage market is projected to exceed $980 billion by 2024, reflecting a significant cultural shift towards moderation in alcohol consumption.
Non-alcoholic wines have evolved from overly sweet options to refined beverages that maintain varietal character, thanks to new technologies and an artisanal approach to winemaking.
With improved technologies, contemporary non-alcoholic wines now reflect the complexities of full-alcohol wines without the associated alcohol effects, appealing to health-conscious consumers.
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