Summer typically represented a time to unwind, but entrepreneurs are increasingly finding it difficult to slow down amidst their responsibilities. Many are now seeking wellness-centric vacations that prioritize rejuvenation and mindfulness over traditional leisure. This shift is reflected in the hospitality industry's response, with wellness tourism projected to grow significantly. Executive spending on wellness trips is increasing, with an emphasis on experiences that blend recovery with personal optimization. Wellness tourism is expected to surpass $1.3 trillion, indicating a fundamental change in travel priorities among business leaders and tourists.
More founders and leaders are choosing experiences that go beyond the usual beach vacation and endless cocktails. They are seeking wellness-focused getaways, nature-based challenges and science-backed ways to recharge.
Global wellness tourism is projected to exceed $1.3 trillion by 2028, making it one of the fastest-growing sectors in travel. Wellness travelers now account for over a third of total tourism spending.
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