"Yoga's introduction to the West began in the late 1800s, but it wasn't until the early 1990s that yoga began to gain in pop culture popularity. Suddenly, yoga was everywhere. Celebrities including Sting (featured on a YJ cover in December 1995), Madonna, and Oprah touted the benefits of the practice; magazines began to feature the practice, noting its benefits in health and fitness columns; and it started to show up in movies and sitcoms."
"That mainstream celebration of yoga continues to this day. And if the yogis of the 90s were concerned about the glitz-ification of yoga, it's unclear how they might feel about today's landscape of hot yoga, influencer culture, and brand deals. It's somewhat baffling to observe how far yoga has come in a few decades, and it's only natural to ask the same question:"
Archival issues of Yoga Journal dating back to 1975 reveal recurring themes such as sleep, sex and relationships, stress management, and wellness trends. Yoga first entered Western awareness in the late 1800s and gained broad pop culture momentum in the early 1990s, propelled by celebrity endorsements and media coverage. The practice continues to be mainstream, now shaped by hot yoga styles, influencer culture, and brand partnerships. Cultural commentary around yoga cycles through related trends like psychedelics and Pilates, and many past stories retain contemporary relevance amid ongoing commercialization and shifting public interest.
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