"My mom's idea to 'level up' a gift by giving something nicer than someone would buy for themselves has always stuck with me. It feels special to receive a gift that seems like it was made for you, only with a little more zhuzh than you imagined."
"First, I ask myself if the gift meets one of the following criteria: It's something the person already has, It's something they had previously, It's on their wish list."
"Buying something I know someone already has or wants – in an upgraded version – is a surefire way to find the perfect gift. For instance, if I know my friend loves hand soap, I might buy them a fancy brand like Byredo or Aesop."
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