The article explores how the wellness industry has turned emotional well-being into a luxurious commodity, with people constantly seeking products that promise peace and calm. It highlights a societal shift where feeling okay is treated like an achievement—something to be earned through consumer purchases rather than accepting it as a natural state. Despite the industry's growth, estimated at $6 trillion and set to expand further, the author argues that true emotional health cannot be obtained through buying wellness products, and the most vulnerable often find peace out of reach.
The global wellness industry markets emotional peace as a luxury good, leading us to chase calm through purchases rather than accept our limitations.
We're conditioned to perceive emotional well-being as something to be earned through optimization, rather than acknowledging that it's a universal state of being.
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