"One in 4 Americans say digestive issues impact their quality of life, according to Ipsos data collected on behalf of membership-based primary care company MDVIP. The same data also revealed that younger adults (ages 18-44) reported issues at higher rates than their older counterparts and that one third of Americans experience abdominal discomfort or pain at least a few times per month."
"You've seen the ads. Your favorite podcast host swears by AG1. Your Instagram feed is flooded with influencers sipping pastel-colored prebiotic sodas. And somewhere between the wellness girlies and the gut health gurus, you're left wondering: Does any of this actually work, or am I just paying $40 a month for fancy flavored water? You're not alone in asking. A 2025 survey found that 84% of Americans are "more interested in gut health" than ever before."
Many consumers are increasingly focused on gut health while lacking basic microbiome knowledge, leading to confusion when selecting products. Influencer marketing and brands promote probiotics, prebiotics, and supplements, fueling consumer demand and spending. Surveys show 84% of Americans are more interested in gut health, yet 41% don't know what the gut microbiome is; half are unaware it affects gut health. Digestive problems are common: one in four Americans report digestive issues that impact quality of life; younger adults report higher rates and one-third experience monthly abdominal discomfort. Common symptoms like bloating and irregular digestion drive people to seek solutions despite unclear science and variable product efficacy.
Read at Fort Worth Star-Telegram
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