Gift guides have surged in popularity, primarily due to their impact on commerce and search engine optimization (SEO). Consumers actively search for gift ideas during peak seasons, prompting publishers to capitalize on this high search volume to boost their visibility and engagement.
To stand out in crowded gift guide pitches, highlight details like affiliate marketing opportunities prominently in your pitch as publications are looking to earn commissions on the products featured.
It's essential to provide a bulleted list of key product details, including what the product is, its price, affiliate information, and a live link so reporters have all necessary information upfront.
Many publications update existing gift guides rather than creating new ones. Therefore, reviewing last year's picks can inform successful pitches.
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