Design conversations often prioritize accessibility features like clear instructions, closed captions, and larger text, but deeper needs extend beyond those basics. Baby boomers in their 60s and 70s do not view themselves as old and expect active, engaged lives that include travel, relationships, learning, and prosperity. Social connection and curiosity drive many interactions with technology, and boomers adopt platforms such as Facebook, Zoom, and texting as lifelines. Wellness is a long-term commitment focused on prolonging vitality, and boomers welcome practical innovations that support health and independence. Products should feel thoughtful, human, intuitive, and respectful rather than simplistic or condescending.
The majority of design discussions about this generation focus primarily on accessibility, including clear instructions, closed captions, and larger text. Even though those things are important, they are just the tip of the iceberg. Boomers, who are now in their 60s and 70s, do not consider themselves "old." They do not consider aging to be a gradual decline. Rather, they anticipate continuing to live fully, which includes traveling, interacting with others, learning, and prospering.
Whether it's asking a friend about a restaurant or thoroughly researching online reviews before making a purchase, boomers love to stay in touch and appreciate shared opinions. They have sophisticated tastes as well. They have no concerns about demanding well-thought-out experiences and thoughtful design. For designers, this means that their products should not feel simplistic or condescending, but rather human, intuitive, and socially connected.
For boomers, wellness is a way of life, not a fashion statement. "The goal of wellness for boomers is to prolong vitality, not to reverse decline." Boomers are open to innovations that promote their well-being, such as pill-dispensing robots and telehealth visits.
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