Monetization is the process of converting an asset you already own-be it online content, data, services, or a financial asset-into tangible legal tender. Understanding your audience's needs and tailoring your strategy can transform an asset into a sustainable and rewarding revenue source.
Monetization is a way of unlocking the economic value of an asset. In other words, before you monetize your asset, it is self-contained and not producing any income-it could even be costing you money. Monetization starts when you recognize your asset's income potential. The next step is to choose how to unleash that potential.
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