Ecommerce managers oversee the day-to-day operations of online stores, leading web strategy, ensuring user-friendliness, and running promotional campaigns.
The central question of ecommerce management is optimizing the use of available online real estate.
Ecommerce managers align the ecommerce store with the company's marketing strategy, ensuring content consistency across various marketing channels.
Their main responsibilities include developing ecommerce strategies, setting KPIs, aligning with commercial goals, and ensuring smooth website operations.
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