Professor Sean Ennis, leading the claim, highlights that UK app developers have experienced significant financial loss due to Apple’s monopolistic practices in iOS app distribution. He argues that Apple’s 30% app sales commission is unjustified and damages competition in the market.
The lawsuit revolves around Apple’s alleged monopoly in app distribution for iOS devices, emphasizing how contractual restrictions prevent developers from alternative app stores, thereby maintaining exclusive control over the ecosystem.
Legal representatives assert that Apple’s imposed commission fees are excessive, as they do not correlate with the costs of maintaining the App Store. This control allows Apple to set prices unfairly, hence limiting fair competition.
Economic analysis accompanying the lawsuit suggests that Apple’s practices not only stifle competition but also have led to substantial profits for the company at the expense of app developers, with net revenues increasing from $15 billion in 2020 to $18.8 billion in 2022.
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