Brick-and-click retailers face the dual challenge of catering to local clientele while also targeting a broader ecommerce audience. The key to overcoming this challenge lies in harmonizing SEO strategies across technical, on-page, and off-page elements. By sharing marketing tasks, setting integrated priorities, and establishing workflows that support both local and ecommerce goals, these retailers can effectively enhance visibility and drive both in-store and online traffic without conflict. Moreover, each SEO focus area reinforces the others, thus allowing for a cohesive approach that suits both local needs and broader market outreach.
Brick-and-click retailers can balance local and ecommerce SEO by integrating their efforts, optimizing workflow, and ensuring technical, on-page, and off-page strategies work harmoniously.
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