Roblox is incentivizing users to buy Robux directly on their computer or web, offering up to 25 percent more currency compared to app purchases.
For example, purchasing $9.99 worth of Robux through gift cards or online would grant users 1000 Robux instead of the previous 800.
Roblox states this pricing change isn't a temporary holiday deal and will remain in place globally beyond the holiday season.
The new pricing model aims to encourage purchases through methods that bypass app store fees, similar to practices seen in other platforms.
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