"As people continue to seek harmony and balance, there is a shift to focussing on curating moments or experiences that boost our sense of personal comfort and wellness," said Laurie Pressman, vice president of the Pantone Color Institute.
"This is a color that's honest. It's authentic. We believe in this. It's a color we see in nature," she adds.
"Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse honors and embraces the sustenance of our physical environment," Pantone mentioned in an Instagram post.
Browns are a foundational shade, a versatile color that's both 'genderless' and 'practical,' says Pressman.
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