Wix has unveiled an innovative AI-powered adaptive content feature that personalizes websites in real-time according to each visitor's characteristics. Although this technology promises to tailor the web experience to optimize visitor engagement without compromising performance, there is an apprehension about its implications. Creatives, particularly those relying on authenticity in their presentation—like photographers—may prefer a consistent website that reflects genuine work rather than an overly customized interface catering to each individual. This raises questions about the balance between personalization and authenticity in online branding.
If you've ever made or designed your own website using one of the best website builders, you'll know that it can take a lot of work (and sometimes even coding) to perfectly tailor every asset, page, link, blog post, and media for your site to look and perform as you want it to.
It's not necessarily the AI I have an issue with, but more the thought of every individual coming to a website seeing something different.
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