A meta description is the promise you make to searchers. Among a sea of competing webpages, it calls out to them and says, "This is the page you're looking for."
Meta descriptions aren't an SEO ranking factor, but they entice users to click through. Incorporating relevant keywords in them can enhance visibility in search results.
Meta descriptions, although not a direct SEO ranking factor, play a significant role in increasing click-through rates, which indirectly impacts a website's search engine visibility.
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