How to Use Visual Weight to Improve Your Photography Compositions
Briefly

In my experience, however, composition isn't as difficult as it initially seems. There is an array of handy guidelines to help you compose compelling photos - such as the rule of thirds, the rule of odds, and the rule of space.
Visual weight (or visual mass) is the principle that some elements of a composition pull the eye more than others. Certain parts of each photo have more visual weight...
Read at Digital Photography School
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