"Design elements such as imagery and typography shouldn't overshadow or impede the basic functionality on the website," she says. "You can get stuck on creating a website that is an exciting experience and lose track of the core, to really communicate your products and ensure that every single customer has a clear sense of your new unique offerings and the confidence in making a purchase."
Building your own website requires technical expertise. You need to manage your own domain, and even a simple one-page website requires manual coding of HTML and CSS. Dynamic websites require coding knowledge of JavaScript and other programming languages, as well as how to handle files on a web server.
A content management system (CMS) uses a different creation process and streamlines website creation through a template-based process. A CMS interface lets you publish and modify content, like blog posts and product listings, with minimal coding knowledge.
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