How OpenAI's Plan for an AI Web Browser Could Upend the Online Ad Market
Briefly

OpenAI's venture into building an AI-infused browser could significantly disrupt the online advertising industry, affecting numerous third-party companies that rely on existing ad algorithms.
By integrating ChatGPT into its web browser, OpenAI aims to create a seamless user experience that keeps individuals engaged within its ecosystem for various online activities.
This development comes as AI technologies are rapidly evolving, with OpenAI strategically positioning itself to dominate both information retrieval and online commerce through its new browser.
The potential partnerships with e-commerce platforms indicate a holistic approach to enhancing the user experience, providing timely and relevant search results directly within the browser.
Read at Inc
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