Adidas is launching its first avatar product as part of the ALTS storyline, emphasizing the company's commitment to the metaverse and blockchain technology.
Each of the 20,000 Adidas NFT holders will receive a unique avatar, allowing them to showcase their virtual identities across various social platforms.
The interoperability of these avatars across Web2 and Web3 platforms presents significant technical challenges, as highlighted by industry experts on gaming models.
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