Google is rolling out a few new changes to its ranking systems in search, which are designed to help surface good content in your results and hide some of the worst and most cynical stuff on the web.
Nayak lays out three examples of what Google now considers spammy behavior and intends to downrank. The first is content at scale: the sites that create thousands of low-quality articles a day, either through low-paid contractors or AI generators, and target that content at search results.
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