The December 2024 core update seems to be having a more significant impact on rankings than the previous November update, potentially affecting a wider range of sites.
Multiple Google tracking tools have reported unprecedented movements, indicating that the December core update is causing volatility in search results, even more than seen previously.
SEO community chatter over the weekend reflects major concerns, with reports of drastic traffic drops—one user noted a 75% decline in just two days after the update.
With the announcement of more frequent core updates from Google, the SEO landscape may become increasingly volatile throughout 2025, heightening the stakes for website owners.
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