Electronic Arts, Xsolla talk 5 best practices for mobile game monetization
Briefly

Moy emphasized the importance of clearly communicating value to players when asking them to leave the app for purchases, offering exclusive items and fostering one-on-one relations.
Tiwari noted that while the checkout process can be a hurdle, targeting engaged players with valuable game items helps lure them past this challenge.
Read at VentureBeat
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