Curtis Priest, CEO of Pixelcarve, emphasizes that launching a new website is just the beginning, not the end. Websites require ongoing maintenance and updates to prevent security risks, improve performance, and enhance user experience. Ignoring upkeep can lead to vulnerabilities, customer trust loss, and damage to business reputation. Specifically, small to medium-sized businesses are at greater risk due to limited resources for dealing with potential breaches. Furthermore, slow website performance can drive visitors away, leading to lost revenue opportunities. In essence, keeping a website healthy is essential for sustained business success.
The ongoing maintenance of your website is critical to prevent risks like security vulnerabilities and slow performance that could harm your business.
Your website is not a one-time project; it is a living asset that requires continuous attention, or you risk exposing your business to multiple threats.
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