Karan Sharma highlights the significant growth of e-commerce, spurred by the Covid-19 pandemic, which accelerated the transition to digital shopping. Post-pandemic, e-commerce is expected to see sales reaching $8 trillion by 2027, marking a pivotal shift in consumer behavior. The key to an e-commerce business's success lies in its website structure, which must be user-friendly, mobile-compatible, and intuitive. An easy-to-navigate site drastically improves user experience, maximizing the potential for conversions and customer satisfaction.
What attracted consumers to e-commerce is primarily the convenience and extensive selection of products that can be accessed under one virtual roof.
A key to e-commerce success is an effective website structure that not only appeals visually but also enhances user experience through easy navigation and fast loading.
Post-Covid-19, there has been an unprecedented shift in digital behavior as businesses and consumers embraced e-commerce, propelling its growth to an estimated $8 trillion by 2027.
For e-commerce, an intuitive user experience is crucial; if customers can't easily navigate, it leads to frustration and likely results in them abandoning the site.
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