The paint industry's Color of the Year choices mirror global culture and our emotional needs, acting as a soothing influence to uplift collective moods.
Pantone's 2025 Color of the Year, 'Mocha Mousse,' embodies a rich brown hue that resonates with warmth and comfort, reminiscent of chocolate and coffee.
Colors like 'Bone,' 'Moss,' and 'Dusk' represent a shift towards dusky, soothing palettes, marking a transition from the vibrant 'Folklore' shades of recent years.
Brands like Behr and Glidden emphasize that their color picks—like 'Rumors' and 'Purple Basil'—embody values of energy, self-discovery, and expression for individuals.
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