Fine-tuning your website's search engine optimization (SEO) is a continuous process. Every new Google Core Update - most recently in August 2024 - can trigger significant fluctuations in keyword rankings and traffic.
One way of doing this is to develop a coherent strategy to structure your content and provide a great experience for your website visitors.
Instead of posting about disparate topics throughout the year, you could build your posts around carefully selected key concepts or target groups.
This clustered approach helps you make sure you provide comprehensive information to one target group before moving on to the next.
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