Meta Platforms has reportedly canceled plans for a premium mixed-reality headset, codenamed La Jolla, initially set to compete with Apple's Vision Pro in 2027.
The decision follows a product review that concluded a halt on development was necessary, indicating a strategic pivot as Meta's Reality Labs faces financial losses and market challenges.
Despite Meta's recent struggles with mixed-reality devices, CEO Mark Zuckerberg maintains an optimistic outlook on augmented and virtual reality’s potential for the future.
The cancellation of La Jolla comes after mixed sales for existing Quest products, including the discontinuation of the Quest Pro, reflecting intense competition in the headset market.
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