Meta's Ray-Ban smart glasses have reached a significant milestone by selling over two million units since their launch in October 2023. Manufactured by EssilorLuxottica, the company plans to produce ten million pairs annually by 2026. Unlike AR headsets like Microsoft's HoloLens and Apple's Vision Pro, which struggle with cost and complexity, Meta's glasses focus on an audio-first design that aligns with enterprise needs. Analysts suggest Meta's approach leverages familiarity with traditional eyewear, aiding social acceptance and avoiding the common barriers to AR technology adoption.
"The biggest barriers to AR headset adoption have been cost, efficiency, and battery life, all of which become more challenging with higher levels of immersivity."
"Rather than pushing an entirely new wearable concept, Meta retrofitted VR capabilities into an existing accessory that people were already comfortable with."
Collection
[
|
...
]