Apple is reportedly embarking on an internal study named 'Atlas' to develop smart glasses based on user feedback, aiming for a more comfortable and cost-effective alternative to the bulky Vision Pro headset.
Sources suggest Apple's initiative aims to create a smart glass product that excels in comfort and affordability, contrasting sharply with the Vision Pro's size and high price, which stands at $3,499.
The company seems to draw inspiration from AirPods technology for the smart glasses, which could enhance battery life, making it more user-friendly compared to existing bulky options like the Vision Pro.
As competitors like Snap and Meta unveil their own advanced smart glasses, Apple's entry into this market signals its intention to remain competitive in the wearables arena.
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