"Once they see the prices falling and that there's less liquidity in the market, they try to sell," Charles Tian noted, emphasizing how this behavior floods the market, inevitably driving prices down.
"Luxury brands like Rolex and Audemars Piguet have a strategy of maintaining limited availability at official retailers, which often means that many of their most desirable models are perpetually sold out in stores," Paul Altieri explained, comparing them to high-end fashion brands.
Despite a decline in the overall watch market, the secondary prices for models from the Big Three—Rolex, Patek Philippe, and Audemars Piguet—remain resilient, with over half selling above retail.
63% of Rolex models are trading above retail, with Piguet at 60% and Patek Philippe at 41%, indicating a sharp continued interest in luxury timepieces.
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