Snap is preparing to launch its first smart glasses for consumers, named Specs, in 2024, enhancing competition in the wearable tech market, particularly against Meta. Known for Snapchat, the company is focusing heavily on augmented reality (AR), which allows users to overlay digital elements onto real-world images. Snap aims to diversify its revenue streams amidst challenges in digital advertising. Having invested $3 billion over 11 years in AR technology, Snap is partnering with Niantic to improve its Lens Studio for creator-designed AR content for both Snapchat and Specs.
Snap, set to launch its first consumer smart glasses next year, intensifies competition in the wearable tech space against larger rival Meta.
Having invested over $3 billion into augmented reality glasses over 11 years, Snap has been a pioneer, even prior to expanding its messaging app.
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