In an interview, Snap CEO Evan Spiegel stated, 'I see smart glasses as an opportunity to reshape what a computer is, to make it something that actually keeps us grounded in the real world rather than behind a screen.' This vision emphasizes how AR can transform our relationship with technology.
Snap's new Spectacles are aimed not directly at consumers, but rather at developers who will pay $99 a month to utilize them. This move highlights the company’s strategy of fostering an ecosystem rather than launching a conventional product.
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