Despite a challenging landscape, demand for Samsung's Galaxy S24 has surged, showing an 18% increase compared to previous models across all three flagship variants. This indicates a strong market presence and consumer interest in traditional smartphone designs.
In contrast, the Galaxy Z6 foldables have seen a 6% drop in cumulative sales, with the Flip model underperforming and the Fold only matching last year's performance. This decline reflects broader issues in the foldable smartphone market, which has shrunk significantly.
Analysts suggest the underwhelming performance of Samsung's foldable devices has contributed to a 1/3 decrease in the global foldable market as reported by Counterpoint Research. This highlights the challenges Samsung faces in the competitive foldable space.
It's critical to remember that the data covers the sales landscape from January to November 2024. The absence of the Christmas shopping surge may give a skewed perception of overall market performance during this period.
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