Perplexity is launching a "Buy with Pro" feature that allows subscribers to purchase products directly through its AI search engine, streamlining the shopping process.
According to Perplexity spokesperson Sara Platnick, there's currently no commercial element associated with the 'Buy with Pro' feature, meaning the platform does not receive kickbacks from sales.
The company is also introducing an AI-powered 'Snap to Shop' tool for Pro users, enabling them to take a picture of a product and ask related questions.
Perplexity aims to assist merchants with a new program that offers insights into shopping trends, boosting the visibility of their products through the AI search engine.
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