Every January, fitness tech and wearable companies love to remind us about New Year's Resolutions. For a small number of people, New Year's features, challenges, and marketing campaigns will be exactly the push they need. For everyone else, they're another reason to feel bad about yourself.
Quitter's day is the second Friday in January - the day when most people throw in the towel on New Year's Resolutions, fitness related or otherwise. Apple rolled out an Apple Watch commercial around it, encouraging people to "quit quitting" with a little extra wrist-based motivation.
At their core, wearable and fitness tech are tools that can help you build new habits and achieve goals - but using them effectively also requires knowing when to ignore them.
People don't quit their New Year's Resolutions because they didn't have the right smartwatch or fitness app. Most quit because they set unrealistic goals and expectations for themselves.
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