While it's not uncommon for companies like Google to draw comparisons to competitors during big events like this, Google seemed to sprinkle references to Apple all throughout its showcase. Maybe that's because Google has become especially competitive in the AI industry, which Apple has only just barely begun to dip into.
To top it all off, Samat mentioned that 'Gemini is available around the world right now, far beyond English speakers and a single market.' That final clarification seems to be a direct shot at Apple Intelligence, which isn't widely rolled out yet and will only be available to English speakers in the US once it launches this fall.
Google also called out Gemini's ability to process tasks, such as using your resume in Drive to write a short bio, without offloading it to a third party. 'Gemini can handle these kinds of complex personal queries within Google's own secure cloud without sending any of your personal data to a third-party AI provider who may not know or trust,' Samat said.
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