Apple is developing a series of more affordable AR devices to compete with Meta's offerings, as its Vision Pro headset remains too expensive for most consumers.
The Vision Pro is priced at $3,500, making it inaccessible for the average user and likely to remain a niche product, causing Apple to reevaluate its strategy.
Apple's Vision Products Group plans to release a lower-cost Vision headset next year, estimated at $2,000, aiming for broader market appeal compared to the Vision Pro.
With Meta successfully introducing lighter and cheaper alternatives like Ray-Ban smart glasses, Apple is under pressure to adapt its AR strategy to remain competitive in the market.
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