Barnes & Noble is set to open a new bookstore at 1025 F St. NW in downtown DC, following its closure of a downtown store in 2015. This new location will occupy 16,000 square feet within the historic Woodward & Lothrop building, previously home to Zara. This move signifies a revitalization effort under CEO James Daunt, who has led the chain to engage with local communities and utilize social media, particularly trends like BookTok, to enhance its appeal. B&N's strategy has resulted in successful reopenings of former locations, reflecting its adaptability and growth.
Barnes & Noble's return to downtown DC reflects its growing success and momentum, particularly through local engagement and adapting to social media trends like BookTok.
Since CEO James Daunt took over in 2019, the chain has rapidly reinvented itself, embracing social media and allowing stores to personalize offerings for local customers.
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