The NHL's decision to hold the 2025 Winter Classic on New Year's Eve backfired, as viewership plummeted to a record low of 920,000.
Hockey fans have shown diminishing interest in the Winter Classic since its debut, with viewership dropping significantly from 3.75 million in 2008 to just 920,000 now.
The overlap of the Winter Classic with prominent college football bowl games, particularly in Chicago, has significantly affected its viewership, which dropped from 5.8 ratings to 2.5.
Despite efforts to attract viewers by moving the date, the NHL's flagship outdoor event has seen a consistent decline in ratings over the years due to changing media rights and diminishing novelty.
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