Alex Ovechkin scored his 800th career NHL goal after netting a hat trick against the Chicago Blackhawks on December 13.Sitting third on the all-time goals list, Ovechkin is now two goals away from zooming past Gordie Howe, leaving only Wayne Gretzky, the NHL's greatest player, ahead of him.As Ovechkin's incredible and improbable climb continues, his marketing team has been working on a "multilayered marketing and business platform" per ESPN's Emily Kaplan to help generate more interest in the sport and capitalize on his accomplishments.
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