Sony's "Official PlayStation Used Game Instructional Video" cleverly showcased the simplicity of sharing PS4 games, contrasting with Microsoft’s convoluted policies. This ad gained prominence as physical game sales have declined significantly in recent years. Circana analyst Mat Piscatella noted that as of 2024, physical game sales were less than half of what they were in 2021, marking a long-term trend since 2008. The shift towards digital gameplay, driven by almost universal internet connectivity, has made convenience a priority, resulting in fewer physical game sales and distribution challenges for retailers.
The lesson was simple - don't mess with people's discs.
There has been a long trend of declining sales in physical games.
Players weren't quite as online a decade ago.
Ultimately, they were responding to the emerging trend of people buying fewer physical games for consoles.
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