Steam is banning paid in-game advertisements to protect users' gaming experience, moving away from disruptive ad models found in mobile games. Valve seeks to foster a better environment on its platform while allowing exceptions for non-disruptive product placements and legitimate cross-promotional activities. Developers must acquire necessary permissions for any copyrighted content. This initiative aligns with the platform's consumer-focused approach, ensuring ads do not interrupt gameplay, thereby promoting meaningful engagement in games.
The necessity to ban paid advertising in Steam games is more to provide users with a better gaming experience.
Valve's platform has been pro-consumer with its initiatives, with this specific one being a key aspect of fostering a better environment.
The advertising must 'not be disruptive and are appropriate within the context of the game.'
Cross-promotional activities are allowed through these guidelines, aimed at allowing bundles and other types of in-game advertisements that would be of value to the customer.
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