Electronic Arts raised EA Play subscription prices; standard tier from $5 to $6/month, annual from $30 to $40. EA Play Pro now $17/month (from $15), $120/year (from $100). Increase to reflect 'market value.' Existing subscribers unaffected until May 10.
EA Play offers game access, discounts, DLC; akin to Xbox Game Pass, PlayStation Plus. Pro offers early game access. Game Pass Ultimate members retain EA Play access. Price hikes follow industry trend; Sony, Microsoft also increased subscription prices.
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