Will Coss, executive producer at Macy's, emphasizes the revamped Spider-Man balloon, stating it brings 'a whole new kind of energy and, uh, muscular dynamic to the parade this year.' This highlights the significant changes made to the balloon's design, signaling a tangible evolution in its presentation.
Discussing the balloon's absence, Coss humorously claimed, 'We wanted to keep the fans on the edge of their seat for the last decade, to return Spider-Man for a grand reveal.' This encapsulates the anticipation built around Spider-Man's return this year.
Coss explains the selection process for the balloon's designs, noting, 'We were fortunate enough to start these conversations with our friends on the Marvel side quite a bit ago, and it just took a little bit of time to key in on character and key in on the artistic approach.' This indicates a collaborative effort between Macy's and Marvel for the balloon’s design.
Collection
[
|
...
]