In its two weeks on the market, Concord sold fewer than 25,000 copies, leading Sony to pull it from sale and refund buyers, raising questions about game marketing.
Sony's marketing strategy for Concord failed to generate awareness, leaving potential players oblivious to the game’s existence despite it being marketed within a saturated genre.
The failure of Concord highlights existential issues in game development, where high costs and lengthy production times can lead to a game missing its market moment.
The gaming landscape's overcrowded nature leads to challenges for new titles, as players often stick to established favorites, leaving new entrants struggling for attention.
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