"According to PSprices, Sony is running A/B testing on prices for over 150 games in 68 regions, though the US doesn't currently appear to be part of the experiment. For now, at least, Sony isn't toying with raising prices. Instead, the program appears to offer discounts to select users, ranging from 5 percent to 17.5 percent, on titles like Spider-Man 2, , and Red Dead Redemption 2."
"Still, even if Sony's version of dynamic pricing is focused on lowering costs for some users, it's likely to draw ire. Customers receiving a 10 percent discount on Sid Meier's Civilization VII probably won't be thrilled when they find out their next-door neighbor was offered 25 percent off."
"A site called has been tracking prices on Sony's digital game store and noticed something unusual: some games were being offered at different prices to different users. What's more, those offers are tracked in the PlayStation API with experiment identifiers like IPT_PILOT and IPT_OPR_TESTING."
Sony's digital game store is conducting dynamic pricing experiments on more than 150 games across 68 regions, with the US currently excluded. The pricing variations are tracked through PlayStation API experiment identifiers like IPT_PILOT and IPT_OPR_TESTING. Rather than raising prices, Sony's program offers discounts to selected users, ranging from 5% to 17.5% off titles including Spider-Man 2 and Red Dead Redemption 2. While dynamic pricing is common in other industries, it remains unusual in online game stores and typically generates consumer backlash. The practice of offering different prices to different customers for identical products is likely to provoke negative reactions, particularly when users discover neighbors received larger discounts.
Read at The Verge
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