The recent GDC 2025 highlighted a noticeable decline in the VR market, characterized by fewer attendees and a significant revenue dip for developers. A panel led by industry veteran Jim Squires addressed the ongoing 'VR visibility crisis', emphasizing the dwindling support for independent developers from established platforms. While Meta's claims of minimal impact from store changes were contested, developers revealed innovative marketing strategies to enhance visibility and reach mainstream audiences without relying solely on traditional channels. The panel stressed the significance of creative outreach efforts, highlighting successful tactics implemented by notable games.
"The major dip in revenue that VR developers are experiencing on the Quest Store highlights the need for new strategies to reach audiences."
"VR developers are exploring new marketing tactics beyond traditional platforms due to diminishing funds and support from established publishers."
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