"We were worried when we saw Xbox coming. We knew exclusivity was the name of the game in a lot of fields." Deering's insight captures the anxiety at PlayStation regarding the competitive threat posed by Xbox.
"One of the deals we made was with Take-Two for the next three Grand Theft Auto games. At the time, it wasn't clear that Grand Theft Auto III was going to be as huge as it was, because it used to be a top down game." This reflects the initial uncertainty surrounding the GTA franchise and how strategic decisions can yield significant returns.
"Those deals aren't uncommon in industries with platforms. Including today with things like social media." Deering emphasizes the broader context of exclusivity deals in various industries beyond gaming.
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