The Nintendo Switch 2's price is a key focus following its reveal. Nintendo's president, Shuntaro Furukawa, acknowledged rising inflation and component costs during the earnings call, while emphasizing the importance of maintaining affordability—a core value for the brand. Experts speculate a target price around $400, which reflects the changing economic landscape since the original Switch's $300 launch in 2017. As Nintendo prepares to compete with high-end handhelds, a careful pricing strategy is crucial to avoid alienating its customer base, particularly for its highly popular gaming hardware.
We also need to consider the affordable prices that customers expect from Nintendo products. When considering the price of our products, we believe that it is necessary to consider these factors from multiple angles.
There will certainly be pressure to price the Switch 2 higher than its predecessor, especially because Nintendo traditionally tries to make profit off of its hardware.
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